The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed with an longer head shape, the Nichols Reflex Buzzbait blade cracks loudly with every turn. With quality and attention to detail in mind, it is finished with Nichol's 3-D metal flake finish and fitted with premium plated or painted blades. It also features Nichol's patented Toothpick Keeper Collar system for those desiring to use a swimbait/frog type trailer.